In The Frame: Sparkle Media

So, tell us a little about yourself, who you are, where you work now and how long you’ve been in the industry?

I’m Glenn, currently creative director at SparkleVFX & before that managing director at sparkle media. My current role as creative director see’s me back with hands on work and directing of CGI for live action and animation. I’ve been in the industry or over 10 years, time lies when your having fun.. I remember working in AE 3!! you don’t know how good you have it now!!

What made you go into motion graphics/ how did working in Motion graphics come about?

Motion Graphics and Visual FX found me, i didn’t really choose it. I started out life as a graphic designer dabbling in motion during the late 90′s. Early part of 2000 i moved to Australia and worked in Design/motion agency. A few twists of fate later i was working on some a few feature films being baptised by fire along the way. I tried to go back to print design but it no longer had any interest for me, new things in motion had started.

What do you enjoy most about working in motion graphics?

The challenge of being presented with a shot and figuring out how we can achieve it using the desired tools. My new and current role allows me to to work with great directors, listen to what they want then propose how we achieve that without compromising  the integrity of their shoot or product.

What do you enjoy least about working in motion graphics?

Apart from tight deadlines people who don’t understand what we do but feel its their god given right to tell you how to do it, just because you use cinema 4d doesn’t make you a 3D modeller for example. 3D modelling doesn’t happen over night. My co-creative director at SVFX (Glen Southern) has been modelling for over 20 years, anything regarding 3D I take my direction from him so you can imagine how annoying it is when some one under values who says a models wrong.

What has been you biggest highlight in motion graphics.

I’ve a lot of huge highlights, worked around the world on film/TV/ interactive productions yet i think my best is still yet to come. Feature films and tv are always great but can get mechanical so i’d say 2 of my prouder moments was the opening of the Liverpool Capital of Culture, huge video and stage production to an audience of 30,000 people. That was a big rush knowing all your work was be admired and such a huge stage. The second was on a return visit to Australia filming for 3 weeks on 2 separate jobs, a TV commercial and a production with the Sydney Theatre staring Cate Blanchet & Joseph Fines. Green Screen, 3D, animation, projection!! Huge job. It was eventually shown to an “A List Celeb” crowd in Geneva, i nearly fell over when i saw a TV clip of Kevin Spacey saying “wow.. the visuals where amazing”. It kind of ended that part of my career and time to move onto the next

What skill do you think a Motionographer needs?

A strong design background never goes a miss. Being able to assess a project and think of a way to accomplish it. And not to panic, it’ll all get done in the end.. its only a bunch of still images that need to move.
Is there any advice you’d give to an aspiring Motion graphics artist?
Know your strengths, dont ty and be a jack of all trades. Most of the people i know who are the best at what they do specialise in just a few areas.

What are your future plans in Motion Graphics?

This weekend I’m off to the depths of Wales where i’ll be on set for 3 days directing & Supervising VFX on a horror film. The film contains elements that give compositors/3D artists shivers.. Werewolves!! mainly HAIR!!! Glen’s already built the Werewolf which looks great, now we have the problem of shooting on 4.5k plates and creating moving hair within the shots.Its a big challenge and we only have approx 5 weeks of post on those scenes

So, Nuke and Realfow are your main software of choice, what do you like about it?

Nuke & Realflow and my current software of choice, there just great in our pipeline. It used to be After effects but recent years has seen it slow down and slow your machine down. Only this week AE has crashed my mac 20 times on one day.. apparently it doesn’t get on with 10.6.4. In a production environment you can’t put up with this, so where already seeking alternate options

If you would like to see more of Sparkle Media’s work then view the reel below or if you would like to contact Sparkle media then you can email at [email protected] or on  twitter @sparklemedia .

Sparkle* Reel 2010 ComputerArts Magazine Version from Glenn Maguire on Vimeo.

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Motion Design Love is a blog dedicated to bringing and loving the best in motion graphics and design.

We'll be bringing inspiration, articles and tutorials on everything to do with Motion Graphics.