TV idents tend to feature very good examples of Motion Graphics and Motion Design, and as most TV networks tend to refresh their idents every few years, it also provides good income for those people that do it!
We’ll be taking a look at some of my favourite examples of Motion Graphics in TV idents. If you agree or disagree, let me know in the comments, and also post any examples that aren’t featured here.
I don’t think FX’s idents have always been good but with their latest round of idents, i think they’ve managed to create some pretty good looking idents, with a good use of 3D.
Also check out the making of them here from artillary studios.
MTV, what can i say about MTV, they’ve been around since the 80′s but since then they have constantly been commissioning animated idents, and animated sequences for intro’s to programmes. I could probably list hundred of videos which feature good examples of this, maybe i’ll save that for another post sometime. The idents that i’m showcasing here are from the latest round of idents, a gloruious example of dynamics and 3D.
Syfy created a fabulous rebrand of their channel in 2009, their idents they had previously were pretty tired looking and the whole channel seemed to be getting tired too. The refresh last year gave the channel a brand new look, brand new name and a brand new lease of life. A good example of 3D is use again, and very clean looking too.
Five, a TV network in the United Kingdom, refreshed their branding in late 2008. With five being the newest of the television networks in the UK, they have tended to keep their idents always quite fresh and different from the other networks, and these are no exception. A nice mix of 2D animation, 3D animation and compositing.
S4C is the welsh language version of channel 4 in the United Kingdom. They did a fantastic thing with their latest idents. They made a whole series of interactive idents whose elements reacted based on what the continuity announcer was saying. Check them out below.
BBC 3 refreshed their idents a while back, but they are still a great example of motion graphics in TV idents, a good mix on 3D and compositing by the looks of it. As far as i’m aware these were produced by Red Bee Media, who tend to do alot of the BBC stuff.